AI Marketing Tools & Data-Driven Analytics

AI tools have changed execution speed, not the need for judgment. This module builds fluency across the real AI stack working marketers use, plus the analytics skills to know if any of it is actually working.

What You'll Learn

• Prompting and briefing AI tools like ChatGPT, Claude, and Deepseek

• A working stack across 30+ AI tools for content, SEO, design, and ads

• Google Analytics and dashboard reporting

• Diagnosing what's working from real campaign data — not guessing

How It's Taught

Tool fluency is built through live client work, not isolated tutorials — you learn each tool at the workflow stage where it's actually used.

Module Outcome

You'll be comfortable running an AI-integrated workflow end to end, and reading the data to prove it worked.